If you use Magnetiq template editor to create your email, you will notice that we automatically add an unsubscribe link at the bottom of the email.

And, if you code your own HTML, we automatically check that you include the {{UNSUBSCRIBE_LINK}} (here's how to use the tag in the right way).

Magnetiq makes sure that you include an unsubscribe link in an HTML newsletter for a few reasons:

1. Respect recipients' preferences

By including an unsubscribe link, you are giving the recipients of your newsletter the ability to opt-out of receiving future communications. This is important because it allows individuals to manage their own inbox and ensures that you are respecting their preferences.

2. Legal compliance

In many countries, there are laws and regulations governing email marketing, such as the CAN-SPAM Act in the United States and the GDPR in the European Union. These laws often require that you provide recipients with a way to unsubscribe from your emails.

3. Protect sender reputation (us)

If recipients mark your emails as spam instead of unsubscribing, this can harm your sender reputation (Magnetiq) and make it more difficult for your future emails to reach their intended recipients.

Overall, including an unsubscribe link in your HTML newsletter is an important best practice for email marketing and helps to ensure that you are sending emails to engaged and interested recipients.

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